Sam Willoughby is a London based Art Director and Fashion Editor.
With a background in editorial, and over 20 years of experience, Sam brings a strong visual eye and an instinctive understanding of form and colour.

She has a strong point of view about who gets represented and how fashion communicates, and is particularly interested in projects with a strong narrative and a sense of connection.

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        samwilloughby@gmail.com 
        @samwilloughbycreative